The Nestlé-BISP Rural Women Sales Program is a joint initiative of Nestlé Pakistan and the Benazir Income Support Program (BISP). This project aims to empower women in rural areas by providing them with training, business opportunities, and income generation support. It is not only helping women become financially independent but also improving access to quality nutrition in underserved communities.

پاکستان میں دیہی خواتین کو معاشی طور پر بااختیار بنانے کے لیے نیشنل فوڈ انڈسٹری اور حکومت کی مشترکہ کاوشوں سے ایک مثبت پروگرام شروع کیا گیا ہے۔ نیسلے اور بے نظیر انکم سپورٹ پروگرام کے تحت یہ منصوبہ خواتین کو کاروباری مواقع فراہم کرتا ہے تاکہ وہ اپنے گھروں اور کمیونٹی میں معاشی استحکام حاصل کرسکیں۔

What is the Nestlé-BISP Rural Women Sales Program?

The program was launched to address two major challenges: rural poverty and lack of economic opportunities for women. Under this scheme, women registered with BISP 8171 are trained to become sales agents for Nestlé products. They sell dairy, nutrition, and packaged food items within their local communities and earn a profit margin on sales.

This program is not a one-time financial aid but a sustainable source of livelihood, giving rural women the skills and confidence to run their own micro-businesses.

Objectives of the Program

The Nestlé-BISP Rural Women Sales Program September 2025 has clear and impactful objectives:

• To create economic empowerment for rural women.
• To improve nutrition awareness and food access in remote areas.
• To provide women with business training and sales techniques.
• To ensure a sustainable income source instead of one-time assistance.
• To strengthen women’s role in community development.

Training and Skill Development

One of the most important parts of this program is training. Women are given workshops on:

• Product knowledge – learning about Nestlé’s milk, cereals, and nutrition products.
• Sales techniques – how to interact with customers and build trust.
• Financial literacy – basic accounting, savings, and profit calculation.
• Business ethics – fair pricing and customer satisfaction.

Through these skills, women not only sell products but also gain confidence as entrepreneurs.

Income Generation Opportunities

Participants in the program receive Nestlé products at discounted rates. They then sell these products in their villages and towns. The profit they earn becomes their income, which helps them support their families.

For example:

• If a woman sells dairy and nutrition items worth Rs. 20,000 in a month, she can earn Rs. 3,000 – Rs. 5,000 as profit.
• This income adds up significantly when more women participate actively in their communities.

The program is designed to scale, meaning that successful women can grow their sales networks and train other women, multiplying the impact.

Impact on Rural Communities

The Nestlé-BISP collaboration is changing lives in multiple ways:

• Household stability: Women contribute to household expenses, reducing financial stress.
• Education support: Families can afford school fees and supplies for children.
• Nutrition improvement: By promoting Nestlé products, women help communities adopt healthier diets.
• Social status: Women earn respect as they become decision-makers and contributors to family income.

Challenges Faced by Women

Despite the program’s success, rural women still face some challenges:

• Lack of transportation to reach wider markets.
• Cultural barriers that restrict women from engaging in business.
• Limited access to digital tools for expanding their sales.
• Dependence on small communities where purchasing power is low.

Nestlé and BISP are working to provide continuous support and guidance to overcome these barriers.

Future Plans and Expansion

The Nestlé-BISP Rural Women Sales Program September 2025 is expected to expand further across Pakistan. With more women joining, the program aims to:

• Introduce digital sales platforms for rural women.
• Provide micro-financing opportunities for expanding business.
• Increase the range of affordable and nutritious products.
• Connect women with urban distribution networks for higher income.

This ensures that the program remains sustainable and continues to uplift rural women for years to come.

Why This Program Matters

In Pakistan, women form nearly half of the population, yet many remain excluded from economic participation. Programs like the Nestlé-BISP partnership are bridging this gap by creating pathways for women to enter the workforce in a dignified and independent manner.

It is more than just a business opportunity—it is a movement of empowerment, nutrition, and financial stability.

Conclusion

The Nestlé-BISP Rural Women Sales Program September 2025 is a golden opportunity for rural women to build confidence, improve livelihoods, and contribute positively to their communities. With its focus on training, sales, and financial empowerment, this initiative is helping thousands of women move towards self-reliance.